Vertical Insure
Embedded insurance platform enabling vertical SaaS platforms to offer tailored coverage at point of sale.
Overview
Vertical Insure is an embedded insurance platform designed specifically for vertical SaaS companies. The company enables software platforms across niche industries—such as youth sports, event management, travel, and collectibles—to seamlessly embed white-label insurance products into their checkout flows without technical overhead or upfront costs. Founded in 2022 by serial entrepreneur Brock Noland, Vertical Insure takes a data-driven approach to insurance product development, leveraging the customer and business data already available within partner platforms to design relevant, tailored coverage options. The platform operates on a partnership model where integration happens through a RESTful API or pre-built web components, with Vertical Insure's development team handling implementation. Rather than cookie-cutter insurance offerings, the company customizes products for each vertical—from registration protection for youth sports to shipping insurance for collectibles marketplaces. The underlying insurance is underwritten through partnerships with established carriers and program administrators acquired through strategic acquisitions (Next Wave Insurance Services, US Sports Club Insurance, SoleSafe), ensuring regulatory compliance and risk placement across multiple states. Vertical Insure monetizes through revenue share on insurance premiums generated, positioning itself as a no-risk, no-cost revenue enabler for platforms. With $14.52M in disclosed funding through a Series A round in June 2025 and a team of 11-50 employees, the company has demonstrated growth through both organic platform adoption and strategic acquisitions aimed at deepening vertical expertise.
Key features
- RESTful API with customizable web components
- Vertical-specific insurance product design
- Real-time personalized offer engine
- Partner dashboard with conversion analytics
- Hands-off implementation and ongoing support
Vertical focus
sports, hospitality, events, travel, education, construction, pets, retail, real_estate, collectibles
Notable customers
LeagueApps (youth sports management), Eventeny (event management), Opendate (event ticketing), Kasa (travel/short-term rentals), Copyt (collectibles marketplace)
At a glance
| Category | insurance |
|---|---|
| Model | ["api_first","white_label","api"] |
| Pricing | ["revenue_share"] |
| Revenue share | Not disclosed |
| Best company size | ["smb","mid_market","enterprise"] |
| Minimum volume | Contact for details |
| Time to launch | weeks |
| Technical complexity | medium |
| PCI scope | partial |
| Founded | 2022 |
| Funding stage | series_a |
| Website | https://www.verticalinsure.com |
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