Authentic Insurance
Turnkey captive insurance platform enabling SaaS platforms to launch branded insurance programs for their customers in weeks.
Overview
Authentic Insurance is an infrastructure platform that enables vertical SaaS companies, franchisors, and associations to launch their own captive insurance programs without the traditional complexity of setting up a standalone insurance company. Founded in 2022, the company handles all operational logistics—including underwriting, reinsurance arrangements, capital management, claims processing, regulatory filing, and domicile setup—allowing platform partners to embed customized insurance offerings into their software with minimal technical lift (described as "one line of code"). The platform targets small businesses under $5M in annual revenue across verticals including food & beverage, fitness, salons, retail, and professional services. Partners earn 50% of upfront commissions and retain 80% of underwriting profit after claims, creating an aligned incentive structure. Authentic has launched 40+ programs to date, with partners serving approximately 1 million small businesses.
Key features
- Turnkey captive insurance setup in weeks
- Full regulatory and compliance management
- Real-time pricing and coverage customization
- Claims and policy administration
- Profit-sharing underwriting model
Vertical focus
food_beverage, fitness, retail, professional_services, healthcare, restaurants
Notable customers
Mindbody, Restaurant365, theCut, PushPress
At a glance
| Category | insurance |
|---|---|
| Model | ["api_first"] |
| Pricing | ["revenue_share","custom"] |
| Revenue share | 50% upfront commission + 80% underwriting profit share |
| Best company size | ["startup","smb","mid_market"] |
| Minimum volume | Contact for details |
| Time to launch | weeks |
| Technical complexity | medium |
| PCI scope | partial |
| Founded | 2022 |
| Funding stage | series_a |
| Website | https://www.authenticinsurance.com |
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