About

Jane Podbelskaya

Founder of Charge Forward — the independent place software leaders learn to build new revenue streams beyond subscription, starting with embedded finance.

Why Charge Forward exists

Vendors have an incentive to point software companies toward their own products. Charge Forward exists to be the neutral, methodology-visible alternative: analysis a CPO, CFO or founder can trust precisely because it isn't selling a payments stack. Independence is the moat.

Background

Strategy synthesis (ex-Bain), venture pattern-recognition (ex-VC), and hands-on technical build capability — combined with warm vendor and operator relationships across the embedded-finance market.

Areas of focus

• embedded finance
• embedded payments
• payment facilitation
• vertical SaaS
• embedded lending
• fintech infrastructure
• software monetization
• go-to-market strategy

Connect on LinkedIn.