Adyen for Platforms
Embedded payments and financial services platform enabling marketplaces and SaaS platforms to onboard users, process payments, manage payouts, and offer financial products globally.
Overview
Adyen for Platforms provides a comprehensive embedded finance infrastructure for platforms and marketplaces, allowing them to integrate payments and financial services natively into their core product. The solution enables user onboarding with KYC/AML verification, processes payments across online, in-person, and mobile channels, and facilitates flexible fund transfers with split payments and scheduled payouts. Beyond payments, platforms can now offer a complete embedded finance suite including business accounts, card issuing (Adyen Issuing), and business financing (Adyen Capital). Platforms can monetize payments by setting their own pricing while Adyen handles the underlying processing, compliance, and risk management. The offering serves platforms ranging from SMBs to enterprise clients, with particular strength in omnichannel scenarios and global expansion. Key differentiators include unified commerce capabilities (online + in-store), direct banking licenses in the US, UK, and EU reducing sponsor bank dependency, FedNow access, and the embedded finance suite. The Platforms segment represents approximately 11-12% of Adyen's total revenue and achieved 50% year-over-year growth in Q3 2025. At the end of 2024, Adyen for Platforms served 28 platforms with over €1 billion in annual payment volume and indirectly serves 145,000 SMBs through platform clients. New UI component libraries launched in 2025 include onboarding, transaction overview, payout overview, and reports components to accelerate integration.
Key features
- Global user onboarding with KYC verification in 35+ countries
- Cross-channel payment processing (online, in-store, mobile)
- Flexible split payments and scheduled payouts
- Built-in fraud prevention and risk management (RevenueProtect)
- Unified reporting and transaction reconciliation
- Embedded financial products (Capital, Accounts, Issuing)
- Pre-built UI component libraries for faster integration
- Direct banking licenses and FedNow access
Vertical focus
horizontal
Notable customers
Shopify, Lightspeed, ROLLER, Oracle, eBay, Toast, Jackrabbit Technologies
At a glance
| Category | payments |
|---|---|
| Model | ["api_first","hybrid"] |
| Pricing | ["per_transaction","revenue_share","transaction_fee"] |
| Revenue share | Platform controlled (Adyen charges €0.11 + payment method fee via Interchange++ pricing) |
| Best company size | ["mid_market","enterprise"] |
| Minimum volume | Minimum invoice requirement (varies by business model) |
| Time to launch | weeks |
| Technical complexity | medium |
| PCI scope | full |
| Founded | 2016 |
| Funding stage | public |
| Website | https://www.adyen.com/platform-payments |
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